Joana Vasconcelos’ valkyrie Branco Luz in the atrium of Le Bon Marché Rive Gauche

Joana Vasconcelos creates a gigantic valkyrie

Role: Producer / Director / Editor for Le Bon Marché Rive Gauche
Date: January 2019
Length: 3MIN

For Le Bon Marché Rive Gauche, Portuguese artist Joana Vasconcelos imagines “Branco Luz”: a monumental valkyrie named Simone, 30.5 metres long, which wraps around the escalators and extends into the store’s atrium and windows. Her name pays tribute to the commitment of two figures who left their mark on history through their fight: Simone de Beauvoir and Simone Weil.

Detail of Joana Vasconcelos’ valkyrie Branco Luz, a sequined, luminous costume

Joana Vasconcelos’ valkyrie wraps around the escalators beneath the Bon Marché glass roof

Overall view of Joana Vasconcelos’ valkyrie Branco Luz at Le Bon Marché Rive Gauche

Discover more of my workStromae makes the heart of Le Bon Marché beat →Leandro Erlich creates Under the Paris Sky →Rock’n’roll man: Johnny Hallyday in the footsteps of the King →

Joana Vasconcelos creates a gigantic valkyrie

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