ALEXANDRE
BERGER
DIRECTOR
ALEXANDRE
BERGER
DIRECTOR
ALEXANDRE BERGER
DIRECTOR
ALEXANDRE BERGER
DIRECTOR
ALEX
ANDRE
BER
GER
DIRECTOR
← Commissioned filmsThebe Magugu exhibits 20,000 Lucky Charms

Thebe Magugu exhibits 20,000 Lucky Charms

Role
Producer / Director / Editor for Le Bon Marché Rive Gauche
Date
September 2021

For the “Porte-Bonheurs” (Lucky Charms) exhibition, South African designer Thebe Magugu imagines 20,000 fabric flowers hung beneath the glass roof of Le Bon Marché Rive Gauche, designed as brooches pinned to vines. In the windows on rue de Sèvres, the words “joy”, “happiness”, “love” and “hope” come to life. Sewn and embroidered by around a hundred women in vulnerable situations in workshops supported by the Dessine l’Espoir association in South Africa and Eswatini, the flowers are also sold in support of the association.

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